By the end of the book, I had a much clearer perspective on to make change. Change You can see how easy it would be to turn an easy change problem (shrinking people’sbuckets) into a hard change problem (convincing people to think differently).And that’s the first surprise about change: What looks like a people problem is often a situation problem. Chip and Dan Heath’s book, Switch is all about change. It’s smart and delivers on its promise. In the New York Times bestselling book, Switch: How to Change Things When Change is Hard, authors Chip Heath and Dan Heath provide refreshingly new perspectives on change in a vivid and practical narrative, while deconstructing the various barriers and how to surmount them. Read a Plot Overview of the entire book or a chapter by chapter Summary and Analysis. What looks like a people problem is often an environment problem. Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath I found this book to be a revelation. The subtitle of this book shows the reason I think this book is an important one: “How to Change Things When Change Is Hard”. A summary of “Chapter 1: Three Surprised About Change”, from “Switch: How to Change when Change is Hard”, by Chip Heath & Dan Heath. I’m not going to type them all out :) Example: Donal Berwicki wanted to reduce rate of death due to accidents in medical procedures. Switch: How To Change Things When Change Is Hard I have been touting Chip and Dan Heath’s book Switch for some time now, so it I thought I ought to actually write about why. Researchers have investigated what happens in the brain and body when we experience change, and there seem to be at least two ways the process can occur:. See a complete list of the characters in Things Fall Apart and in-depth analyses of Okonkwo, Nwoye, Ezinma, Mr. Brown, Ikemefuna, and Unoka. Shape the Path. There are a lot of interesting, in-depth examples in the book. 5. For this week’s book review Switch seemed like the perfect fit. February 20, 2013 By Phil Maynard Chip and Dan Heath, in this very excellent book about leading change, provide amazing insights into how to connect with both our rational and emotional processes to accomplish change. If you are in the role of a “change agent” this book is your manual. In the first part of the book, the authors introduce the psychology of change using an analogy developed by psychologist Jonathon Haidt in the book The Happiness Hypothesis. That sums up change just about perfectly. When we perceive change as a threat it can lead to distress because we experience the demands posed by our environment to be too taxing, and we feel we are being forced to go beyond our limits or capacity to cope. Change the environment to create the behavior you want. Introduction In their book, “ Switch: How to Change Things When Change Is Hard “, the Heath brothers present a framework for effecting change, whether at an individual, organizational or societal level.