A high-quality purple shampoo should be opaque, not transparent, in color. Find a purple shampoo with a thick color and consistency. Keeping it looking pretty, super bright and free from brass is not easy. For example, they have black or brown hair and believe that the shampoo will leave their hair violet. Some want to use the shampoo on dry hair to dye it. Some parts of your hair may … How to Apply Purple Shampoo to Your Dry Hair. It doesn’t work like that because the shampoo isn’t able to dye hair, tint it. There is an age old fix. But there’s a problem. They apply and leave it for about 5 minutes and rinse it out. That’s to use purple shampoo to cancel out unwanted brassiness. What’s more far fewer know of a hack that makes it even more effective. Maine likes Color Wow Color Control Toning and Styling Foam as a great alternative to purple shampoo that neutralizes brassiness, and it comes in a purple tone for lighter, blonde hair … Too many have no idea how to use it right. 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